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    History of Classical Music

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    • Introduction to Classical Music
      • 1.1A General Overview
      • 1.2Roots of Western Music
      • 1.3Understanding Musical Styles
    • The Medieval Period (500-1400)
      • 2.1Introduction to the Medieval Era
      • 2.2Gregorian Chant
      • 2.3The Birth of Polyphony
    • The Renaissance Period (1400-1600)
      • 3.1Renaissance Music
      • 3.2Development of Vocal Music
      • 3.3Birth of Instrumental Music
    • The Baroque Era (1600-1750)
      • 4.1Introduction to the Baroque Era
      • 4.2Famous Baroque Composers
      • 4.3Bach and Handel
      • 4.4The Beginnings of Opera
    • The Classical Period (1750-1820)
      • 5.1The Era of Classicism
      • 5.2Instrumental Music
      • 5.3Haydn, Mozart and Beethoven
    • The Romantic Period (1820-1900)
      • 6.1Introduction to Romantic Era
      • 6.2Execution of ‘Programme Music’
      • 6.3The Virtuoso Solo Performer
      • 6.4The Great Romantics
    • The 20th Century (1900-2000)
      • 7.1Experimental Directions in the Early 20th Century
      • 7.2Neoclassicism and Serialism
      • 7.3Minimalism
    • Modernism in Music
      • 8.1The Age of Modernism
      • 8.2Influence of Impressionism
      • 8.3Expressionism
    • Postmodernism in Music
      • 9.1Introduction to Postmodernism
      • 9.2The Postmodern Technique
      • 9.3The Role of Technology
    • Women in Music
      • 10.1Forgotten Female Composers: The Renaissance Period
      • 10.2Women Composers: The Romantic Period
      • 10.3Women in 20th Century Music
    • Contemporary Music
      • 11.1Defining Contemporary Classical Music
      • 11.2Advances in Technology and its Role
      • 11.3Noteworthy Contemporary Music Composers
    • The Intersection of Classical Music & Pop Culture
      • 12.1Classical Music in Films
      • 12.2Classical Music in Video Games
      • 12.3Classical Music in Advertisements
    • Recap and Conclusion
      • 13.1Recap of the Historical Journey
      • 13.2Current Status and Future of Classical Music

    The Intersection of Classical Music & Pop Culture

    Classical Music in Advertisements

    broad tradition of Western art music

    Broad tradition of Western art music.

    Advertisements are a powerful tool for businesses to communicate their brand message, promote their products, and influence consumer behavior. One of the key elements of an effective advertisement is its music. Among the various genres of music used in advertising, classical music holds a unique position. This article will delve into the use of classical music in advertising, review some notable examples, and discuss its effect on consumer behavior.

    The Use of Classical Music in Advertising

    Classical music is often associated with sophistication, elegance, and high quality. Advertisers leverage these associations to create a specific image for their products or services. Classical music can lend an air of credibility and prestige, making the product appear more luxurious or high-end. It can also evoke certain emotions in the audience, helping to create a more impactful and memorable advertisement.

    Memorable Advertisements Featuring Classical Music

    There are numerous examples of advertisements that have effectively used classical music. One of the most iconic is British Airways' "Face" advertisement from 1989, which used Delibes' "Flower Duet" from the opera Lakmé. The serene and uplifting music perfectly complemented the visuals of a smiling face made up of people, symbolizing the airline's friendly service.

    Another notable example is the 1993 Intel Pentium Processor advertisement, which used Johann Strauss II's "The Blue Danube Waltz". The familiar tune, often associated with precision and harmony, was a fitting choice to represent the advanced technology and reliable performance of the processor.

    The Effect of Classical Music on Consumer Behavior

    The use of classical music in advertisements can have a significant impact on consumer behavior. Research has shown that music can influence consumers' perceptions of a product, their emotional response to the advertisement, and their likelihood of purchasing the product.

    Classical music, with its associations of sophistication and quality, can enhance consumers' perception of a product as being high-end or luxurious. This can make consumers more willing to pay a premium price for the product. Furthermore, the emotional response evoked by the music can make the advertisement more memorable, increasing brand recall and recognition.

    In conclusion, classical music plays a significant role in advertising. Through its ability to create a specific image, evoke emotions, and influence consumer behavior, classical music can greatly enhance the effectiveness of an advertisement. As we continue to see the innovative use of classical music in advertising, it's clear that this timeless genre still resonates with modern audiences.

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    Next up: Recap of the Historical Journey