Statistical test.
The Chi-Square test is a nonparametric statistical test that is used to determine if there is a significant association between two categorical variables in a sample. It is based on the difference between the observed frequencies in a categorical variable and the frequencies that we would expect to get by chance alone.
The Chi-Square test makes the following assumptions:
The Chi-Square test is widely used in research. It is commonly used in biology to test the independence of two factors. In market research, it can be used to check the association between two categorical variables, like the association between brand preference and demographic variables.
The result of a Chi-Square test is a Chi-Square statistic and a p-value. If the p-value is less than the chosen significance level (typically 0.05), we reject the null hypothesis and conclude that there is evidence of an association between the variables.
In conclusion, the Chi-Square test is a valuable tool in statistics. It allows us to determine the significance of the association between two categorical variables, providing valuable insights in various fields of study.